VIDEO about HealthFood posted on September 6, 2010 by Deconstructing Dinner

Local Food Fraud?: An Investigation

[note: this video is a complimentary piece to Deconstructing Dinner's 1-hour radio/podcast episode www.cjly.net/deconstructingdinner/090210.htm]

An exclusive behind-the-scenes investigative report taking an in-depth look into alleged local food fraud.

With the rapid rise in interest among North Americans to support locally produced food and with the premium people are willing to pay for that food, it leaves open an attractive opportunity for food-based businesses to take advantage of this new and growing lucrative market, either honestly or not.

In May 2010, Deconstructing Dinner received a tip from a farmer in the West Kootenay region of British Columbia who alleged that a local business who sells eggs to 18 retailers and restaurants and who was marketing their product as being predominantly from their own farm, was not true. According to the tip, the "farm" was not a farm at all, and housed no chickens on the property!

The business has also been marketing their product as originating from neighbouring farms in the Creston Valley, however, Deconstructing Dinner received yet another and very strong tip, this one in July 2010, alleging that that too might also not be true.

As luck would have it, the property on which the business operates was up for sale, and on August 24, 2010, Deconstructing Dinner's Jon Steinman scheduled an appointment!